Social media is shifting the balance of influence between customers and brands—and it’s enabling peer recommendations to play a much greater role in purchasing decisions. Platforms like Instagram and YouTube have helped to create an influx of influencers that have amassed huge followings online. These influencers function as word-of-mouth marketing for modern brands and are generating twice the sales of paid advertising. Top brands are using influencers for everything from boosting brand lift, product discovery, increasing sales, to driving awareness.
The average photo or video posted to Instagram by a brand reaches 25% to 35% of the brand’s followers. The average Instagram influencer-created branded post reaches about 70% of the influencer’s followers (360i).
There are more than 1,500 Instagram accounts with over 1 million followers (check out the full list below!) If you can find and convince around fifteen of them to advocate for your brand in a single social post you will be putting your products in front of well over 10 million people, guaranteed.
If you’re interested in learning who are the brand influencers with over 1 million followers who are already posting about your products on social, contact us to incorporate this user-generated content below.