eCommerce Marketing

How Social Media Marketing Influences Purchase Decisions

social media marketing drives sales

Are you using the social networking site that is most likely to influence purchase? Do you know why your consumers are following you on social media? How about which industries are most dependent on social media to generate sales?

In the past decade, what marketers do to engage customers and influence purchasing decisions has evolved beyond belief. The ways to tell a story are continuously morphing, drawing on richer and more personal digital interactions.

Social media contests are becoming a larger part of marketing budgets. Since 2009, spend on these campaigns has grown 25% year over year (Forrester). Why? Because social media is the modern day word-of-mouth. It generates trust, amplifies brand message, encourages a two-way dialogue, and ultimately affects your bottom line.

If you brand is looking to implement or develop your social media marketing strategy to drive sales, keep reading to learn more. These are the statistics you need to know before diving in.


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