With weekend two of Coachella coming to an end, we’ve seen almost half a million photos submitted across social media related to the festival. Coachella does a fantastic job updating their social media pages year round and has seen great success promoting their event live through social.
This year, Coachella took it a step further, incorporating their social media marketing strategy into each festival go-er’s experience. Each attendee’s issued wristband could be linked with their Facebook accounts. Coachella also set up numerous photo booths across the festival grounds to share their experiences. Coachella incentivized users to post in social media contests about the weekend by offering rewards and VIP passes for their submitted content.
Here is Coachella’s top performing content and social media influencers, powered by Pixlee:
Browse some of the top photos from #Coachella!