Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI….

Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social…

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms….

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good…

Don’t be afraid to go outside the box to find appealing content User-generated content is possibly one of the greatest hallmarks of social media platforms….

Video is the most popular form of content with consumers today. It’s convenient, mobile-friendly, and gives you the space to get creative with your message….

Instagram Stories Vs. Snapchat Stories A robust social media presence is a requirement to be relevant in today’s mobile-centric economy, and the most successful businesses…

Instagram Stories hasn’t been around for that long – the feature only launched in August 2016. But it has quickly become one of the very…

Earlier this month, Instagram announced a couple of new tools to enhance to their popular Stories feature, Archive and Highlights. Stories will now be automatically…

Navigating the digital and social media landscape can be overwhelming. As tools and technologies evolve, trying to keep up can make your head spin. Luckily…

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand,…

Instagram’s digital community is 700 million users strong and highly engaged. The social platform is a popular hub for visual storytelling used by brands, celebrities,…

User-generated content (UGC) is any type of content created by users of online platforms. It can be in the form of photos, videos, text posts,…

Within five seconds of starting my own Instagram profile, I noticed that you cannot place a clickable link in individual posts.  The first thing I…