In 2016, Instagram migrated from a reverse-chronological feed to an…
In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. This shift saw an immediate reduction in the reach of…
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Sustainability has already proven to be not just a trendy…
Sustainability has already proven to be not just a trendy movement, but an expectation for society that’s continuing to gain supporters day after day. Naturally,…
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Instagram is one of the top channels for brands, creators,…
Instagram is one of the top channels for brands, creators, influencers, entrepreneurs, and solopreneurs. But getting your share of impressions and engagement really comes down…
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Travel, fashion, cosmetics, fitness: what do these industries have in…
Travel, fashion, cosmetics, fitness: what do these industries have in common? They all thrive on Instagram. Lending itself to images and videos exclusively, the highly…
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The coveted ‘blue check’ or verified symbol can play an…
The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is…
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There is intense competition in digital marketing. Brands try to…
There is intense competition in digital marketing. Brands try to outdo each other with creative ideas and stunning visuals. Across platforms, consumers are faced with…
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Drumming up engagement for your brand with a social media…
Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Think…
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In today’s digital landscape, user-generated content (UGC) has become more…
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will…
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Ambassador marketing has proven to be beneficial for businesses across…
Ambassador marketing has proven to be beneficial for businesses across a variety of different industries. This marketing strategy is similar to the widely-popular realm of…
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Unboxing videos, or videos that show customers taking a product…
Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. Made…
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Marketing on social media is not a personal choice anymore.…
Marketing on social media is not a personal choice anymore. With almost 4 billion combined active users of various social media platforms, the audience present…
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Social media helps us connect with friends, family, and even…
Social media helps us connect with friends, family, and even strangers from halfway around the world. When used right, it can be a great way…
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With more than 1 billion active users on its platform,…
With more than 1 billion active users on its platform, Instagram is one of the most influential social media platforms in existence. Many businesses use…
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As social media has become the new way to reach…
As social media has become the new way to reach customers, sell products, and get visibility for brand messages, the importance of maintaining or even…