2020 has presented some unique changes to the way brands engage both organically and through paid social. With shifting budgets, content changes, and messaging rifts,…

TikTok isn’t the first social media channel for challenges, but TikTok challenges are going viral. But are brands equipped to keep up with the Gen…

If you’re hearing a lot about TikTok, you’re not alone. The app launched in 2017 and has since grown to more than 500 million users…

As 2020 gets us warmed up for a new decade of social media fun, TikTok is causing a growing buzz of popularity. The video-sharing platform,…

Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. Well-executed retargeting can educate customers through informative content on your blog,…

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The two-year-old-app is simple: it allows users to make…

Every marketer wants to drive sales on Instagram. If you’ve set your business up on Instagram, congratulations — it is, to date, one of the…

With over 500 million users around the world, TikTok has become the fastest-growing social media platform. This was a feat achieved in only three years….

Social media video is tailor-made for cosmetics brands as both makeup and social media are inherently visual. But as new channels emerge and others transform,…

Instagram is an incredibly powerful tool for B2C organizations. Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on…

Brands have been jumping in on relevant events for years, but it’s easier now more than ever for them to jump in on other trends…

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI….

Monetizing content can be a challenge for social media marketers. While engagement on social media is important for brand affinity, it’s even better when social…