User-generated content (UGC) is any type of content created by…
User-generated content (UGC) is any type of content created by users of online platforms. It can be in the form of photos, videos, text posts,…
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Within five seconds of starting my own Instagram profile, I…
Within five seconds of starting my own Instagram profile, I noticed that you cannot place a clickable link in individual posts. The first thing I…
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If you click through most successful emerging e-commerce sites, there’s…
If you click through most successful emerging e-commerce sites, there’s one thing you’ll see on almost all of them: an Instagram feed that displays a number of…
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It's okay to admit that you're in a content crunch.…
It’s okay to admit that you’re in a content crunch. Marketers today are responsible for creating content for a multitude of different social channels and…
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Social media contains a wealth of data that is invaluable…
Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that…
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Social media is all about sharing content. On Instagram, this…
Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows…
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Back in 2007 when Chris Messina—then a designer at Google—suggested…
Back in 2007 when Chris Messina—then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound…
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The spectacular Northern Lights. The mountains of Cape Town. The…
The spectacular Northern Lights. The mountains of Cape Town. The lush greenery of Machu Picchu. These popular sights have long been the fodder for traditional…
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Customer photos from social media don’t have to—and shouldn’t—just stay…
Customer photos from social media don’t have to—and shouldn’t—just stay on the platforms they originate from. They’re much more powerful when they’re shared on your…
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Social media marketing and social sharing in particular can help…
Social media marketing and social sharing in particular can help to move potential customers move through the customer journey, all the way from first learning…
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Hashtags are a central part of finding and joining social…
Hashtags are a central part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you’re a brand,…
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Millennials spend 30% of their media time (5 hours/day) engaged with…
Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Coincidently, this is the same generation that drives AirBnB’s success in the sharing…
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When Burberry launched their “The Art of the Trench” site…
When Burberry launched their “The Art of the Trench” site in 2009, allowing users to upload pictures of themselves wearing the company’s products (or just…
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The fight for the consumer’s attention has never been so…
The fight for the consumer’s attention has never been so competitive and the margin of error so slim. The mantra may as well be changing…