With brands like Kylie Cosmetics and Fashion Nova leveraging young…
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world…
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Instagram is on pace for another record year of growth…
Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers…
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Influencer marketing has proven to be one of the most…
Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many…
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With larger influencers losing some authenticity and credibility, and with…
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The…
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As 2018 ends, it remains an uneasy time for brick-and-mortar…
As 2018 ends, it remains an uneasy time for brick-and-mortar retailers. When you combine the seemingly never-ending rise in online shopping behavior with the ever-growing…
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Influencer marketing is holding steady as an important element of…
Influencer marketing is holding steady as an important element of any serious marketing strategy. Now, 30% of consumers are more likely to buy a product…
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The highly visual realms of fashion and beauty have seen…
The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new…
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Influencer marketing isn’t the next big thing—it’s already a big…
Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print…
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Influencer marketing has been on the rise over the last…
Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Using…
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Influencer marketing has become an integral part of social media…
Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries…
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Social-media savvy travelers are making an indelible mark on the…
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies…
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Influencer marketing has become a powerful tool for brands in…
Influencer marketing has become a powerful tool for brands in today’s age of social media. Brands are leveraging everyday people as brand ambassadors spreading the…
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Social proof is when someone else validates your opinion. It’s…
Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want…
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Is there a product that you use from one brand…
Is there a product that you use from one brand that you would never, ever buy from another business? Customers develop deep preferences to everything…