Building global brand affinity has never had a lower barrier…
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to…
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One of the greatest benefits of utilizing influencers is the…
One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. However, as the social…
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By partnering with established online influencers, you can build brand…
By partnering with established online influencers, you can build brand trust, increase customer engagement, and boost lead generation. Successful influencer marketing begins with building solid…
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Editor's note: This is the first post in a series…
Editor’s note: This is the first post in a series on social commerce in China. Stay tuned for deeper dives into the leading trends shaping…
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The influencer marketing industry is rapidly expanding and for a…
The influencer marketing industry is rapidly expanding and for a good reason. According to Influencer Marketing Hub, the average earned media value per $1 spent…
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On November 1st, Youtube superstars Shane Dawson and Jeffree Star…
On November 1st, Youtube superstars Shane Dawson and Jeffree Star debuted a much-talked-about makeup palette, with help from Morphe Brushes. The release broke with an…
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The last decade has been huge for influencer marketing. So…
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. With…
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Ah, the ever-elusive Instagram engagement rate. Have you ever wondered…
Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters?…
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Influencers and brand advocates are incredibly valuable contributors to your…
Influencers and brand advocates are incredibly valuable contributors to your marketing portfolio. Influencers help your brand adopt agility by outsourcing creative tactics to individuals who…
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Before the advent of social media, one of the most…
Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. Celebrity endorsements…
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Beauty, fashion, and travel are all industries that dominate influencer…
Beauty, fashion, and travel are all industries that dominate influencer marketing. Brands within these industries are thriving because of the creative tactics they employ in…
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Food and travel are blossoming as digitally native millennials prioritize…
Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native…
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Influencer marketing is all the rage for brands that want…
Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many…
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Creating an omnichannel campaign requires greater alignment than isolated advertisement…
Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. But as consumers require added-value across every touchpoint, brands are…