Before the advent of social media, one of the most common marketing campaigns a company could take part in was with celebrity endorsements. Celebrity endorsements…

Beauty, fashion, and travel are all industries that dominate influencer marketing. Brands within these industries are thriving because of the creative tactics they employ in…

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Naturally, who doesn’t want to eat Spaghetti alle Vongole in its native…

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many…

Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. But as consumers require added-value across every touchpoint, brands are…

WWDC this year brought a lot to the influencer and UGC space – and not just with Photos app updates. The MacOS and iOS updates…

With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world…

Instagram is on pace for another record year of growth in 2019. With increasing saturation, many brands and influencers alike wonder if gaining Instagram followers…

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many…

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The…

Influencer marketing is holding steady as an important element of any serious marketing strategy. Now, 30% of consumers are more likely to buy a product…