Influencer marketing has emerged as a powerful force for businesses…
Influencer marketing has emerged as a powerful force for businesses across many industries, and the relationships that brands can build with influencers can create irreplaceable…
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Influencers have become commonplace in the marketing content mix – they…
Influencers have become commonplace in the marketing content mix – they can offer social proof and unique access to niche communities that brands would otherwise find…
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TikTok influencer marketing has gained significant traction since it's founding…
TikTok influencer marketing has gained significant traction since it’s founding but has truly skyrocketed in 2020. While the platform began as a music and dance…
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Whether you’re a full-time influencer or looking for a cool…
Whether you’re a full-time influencer or looking for a cool side-hustle that leverages your social media channels, growing your influencer status starts with having the…
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Influencer marketing is here to stay, regardless of travel and…
Influencer marketing is here to stay, regardless of travel and in-person events. Influencers provide a trustworthy connection with their fans, which brands can use to…
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Influencer marketing in 2020 looks very different than it did…
Influencer marketing in 2020 looks very different than it did even one year ago. Now, complete-the-look images feature a mask and hand sanitizer. While on…
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We now live in a world where FOMO (fear of…
We now live in a world where FOMO (fear of missing out) has taken over retail. From streetwear “hype beasts” to TikTokers selling out a…
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The growth of social media has made a major difference…
The growth of social media has made a major difference in how people make travel decisions. For example, consumers may come across new travel destinations…
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Social media marketers everywhere are exploring TikTok for new campaigns.…
Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok…
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In the era of sliding into DMs, outreach on social…
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out…
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There’s no denying the power that influencer marketing is a…
There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable…
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When Content Marketing Institute talked to businesses about their challenges…
When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value…
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Building global brand affinity has never had a lower barrier…
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to…
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One of the greatest benefits of utilizing influencers is the…
One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. However, as the social…