We now live in a world where FOMO (fear of…
We now live in a world where FOMO (fear of missing out) has taken over retail. From streetwear “hype beasts” to TikTokers selling out a…
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The growth of social media has made a major difference…
The growth of social media has made a major difference in how people make travel decisions. For example, consumers may come across new travel destinations…
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Social media marketers everywhere are exploring TikTok for new campaigns.…
Social media marketers everywhere are exploring TikTok for new campaigns. And for good reason – TikTok offers some compelling statistics that marketers are noticing: TikTok…
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In the era of sliding into DMs, outreach on social…
In the era of sliding into DMs, outreach on social media has never been easier. But still, many brands make critical mistakes when reaching out…
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There’s no denying the power that influencer marketing is a…
There’s no denying the power that influencer marketing is a powerful force for myriad businesses. The relationships that brands build with influencers can create irreplicable…
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When Content Marketing Institute talked to businesses about their challenges…
When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value…
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Building global brand affinity has never had a lower barrier…
Building global brand affinity has never had a lower barrier to enter, thanks to TikTok. Smart brands are learning how to use this channel to…
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One of the greatest benefits of utilizing influencers is the…
One of the greatest benefits of utilizing influencers is the genuine connection they can build with a brand and its community. However, as the social…
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By partnering with established online influencers, you can build brand…
By partnering with established online influencers, you can build brand trust, increase customer engagement, and boost lead generation. Successful influencer marketing begins with building solid…
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Editor's note: This is the first post in a series…
Editor’s note: This is the first post in a series on social commerce in China. Stay tuned for deeper dives into the leading trends shaping…
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The influencer marketing industry is rapidly expanding and for a…
The influencer marketing industry is rapidly expanding and for a good reason. According to Influencer Marketing Hub, the average earned media value per $1 spent…
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On November 1st, Youtube superstars Shane Dawson and Jeffree Star…
On November 1st, Youtube superstars Shane Dawson and Jeffree Star debuted a much-talked-about makeup palette, with help from Morphe Brushes. The release broke with an…
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The last decade has been huge for influencer marketing. So…
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. With…
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Ah, the ever-elusive Instagram engagement rate. Have you ever wondered…
Ah, the ever-elusive Instagram engagement rate. Have you ever wondered what a good engagement rate is, how to increase yours, or why it even matters?…