Influencer marketing is holding steady as an important element of any serious marketing strategy. Now, 30% of consumers are more likely to buy a product…

The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new…

Influencer marketing isn’t the next big thing—it’s already a big thing. Influencers promoting brands existed long before the digital revolution from the beginning of print…

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Using…

Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries…

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies…

Influencer marketing has become a powerful tool for brands in today’s age of social media. Brands are leveraging everyday people as brand ambassadors spreading the…

Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want…

Is there a product that you use from one brand that you would never, ever buy from another business? Customers develop deep preferences to everything…

Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need…

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers’ reach on different social media platforms can equal over…

Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was…

You’ve been in the marketing game long enough to know that a message that comes directly from a brand isn’t nearly as powerful as if…

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Should you work…