Influencer marketing has become a powerful tool for brands in today’s age of social media. Brands are leveraging everyday people as brand ambassadors spreading the…

Social proof is when someone else validates your opinion. It’s the “group” mentality that tells you, if other people are doing it, I might want…

Is there a product that you use from one brand that you would never, ever buy from another business? Customers develop deep preferences to everything…

Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need…

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers’ reach on different social media platforms can equal over…

Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was…

You’ve been in the marketing game long enough to know that a message that comes directly from a brand isn’t nearly as powerful as if…

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Should you work…

When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and…

Building relationships between customers and your business is an excellent way to build credibility and to be acknowledged as an expert in your industry. Establishing…

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z – and to market…

Millennials (also known as Generation Y) were born roughly between 1980 and 2004 and received their name because most of them came of age in…

More and more brands are partnering with social media influencers to help tell their brand story to a broader online audience. Marketers are collaborating with…

Both positive and negative content is making its way out of your business, and is already influencing the decisions of your future customers. Maybe you…