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User-generated content is becoming a mainstay of any marketing strategy.…
User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive…
Brands are experiencing a paradigm shift as they move away…
Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has…
Emails are a tried-and-true way for e-Commerce brands to engage…
Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. However, many marketing emails can feel impersonal, poorly…
Shoppable user-generated content (UGC) is essential for any modern ecommerce…
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages…
Recently, I had the privilege of speaking at eCommerce giant,…
Recently, I had the privilege of speaking at eCommerce giant, Shopify’s, roadshow event, “A Day With Shopify.” Merchants, developers, and entrepreneurs of all types gathered…
The transition to a digital economy has disrupted traditional ways…
The transition to a digital economy has disrupted traditional ways of doing business, and companies are scrambling to keep up with consumer preferences in a…
Visual commerce enables brands to differentiate themselves online. As consumer…
Visual commerce enables brands to differentiate themselves online. As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views,…
When you think about best web experiences, you probably don’t…
When you think about best web experiences, you probably don’t think of pizza companies first. Over the past 5 years, Domino’s Pizza has built an impressive,…
This year’s Black Friday and Cyber Monday shopping results are…
This year’s Black Friday and Cyber Monday shopping results are in and Americans showed no signs of slowing down their spending. Here’s a quick roundup…
If you're looking to master eCommerce for your business, there…
If you’re looking to master eCommerce for your business, there are several can’t-miss conferences in 2018! In addition to providing networking opportunities, attending these conferences…
E-commerce growth is accelerating and is expected to continue to grow…
E-commerce growth is accelerating and is expected to continue to grow at a staggering pace. As it does, the internet as a retail distribution channel has…
With all of the different ways brands can interact with…
With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but…
Providing a personalized brand experience is no longer a nice-to-have…
Providing a personalized brand experience is no longer a nice-to-have for businesses. In today’s saturated marketplace, digitally competent consumers are well aware that they can…
Customer reviews are an important and necessary component of every…
Customer reviews are an important and necessary component of every e-commerce website. Over 64% of consumers actively seek out customer reviews before making purchasing decisions. Whether they…
