Chatbots are critical to providing superior service to visitors right…
Chatbots are critical to providing superior service to visitors right from your homepage. But making your chatbot feel as human as possible without missing out…
-
-
User-generated content tools (UGC) are highly effective for combatting stale…
User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good…
-
One of the most daunting goals of an ecommerce email…
One of the most daunting goals of an ecommerce email marketer is to improve email performance. What can often feel like a zero-sum game between…
-
As 2020 continues to unfold, upending many preexisting constructs, current…
As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. Brands who successfully pivoted to an…
-
As social media matures, its capability grows as well. Now, businesses…
As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. …
-
Although the odds are stacked against many businesses right now,…
Although the odds are stacked against many businesses right now, agile brands are seeing success by moving their stores online. Thankfully, in today’s climate, online…
-
The world moved ‘mobile-first’ so brands built apps. And then,…
The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved…
-
Today’s customers inadvertently urge businesses to transform and adapt rapidly…
Today’s customers inadvertently urge businesses to transform and adapt rapidly to the ever-changing online world. Research reveals that ecommerce sales have been flourishing in previous…
-
You want more authentic and diverse content in your marketing,…
You want more authentic and diverse content in your marketing, but how do you make it happen? Pitching this concept to your senior management might…
-
Every community-driven brand looking to thrive in 2020 has at…
Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization. It’s a topic on the minds of…
-
Mobile commerce has seen an incredible evolution over the last…
Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying…
-
Online travel agencies (OTA’s) were extremely innovative in their genesis,…
Online travel agencies (OTA’s) were extremely innovative in their genesis, but now, their user experience is starting to fall short. As more companies move towards…
-
The standards for ideal user experience (UX) have grown significantly.…
The standards for ideal user experience (UX) have grown significantly. With an evolving market place, customers expect innovative online storefronts that provide the latest technology….
-
A brands website is a huge part of a company’s…
A brands website is a huge part of a company’s success. A good website can establish credibility and serves as the foundation for digital marketing…