As most customer interactions remain online, optimizing for search traffic…
As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for…
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Ecommerce will remain an important channel for brands in 2021,…
Ecommerce will remain an important channel for brands in 2021, unsurprisingly. But with the growth of online shopping and ecommerce operations, there has been an…
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Gen Z is made up of individuals born between the…
Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most…
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There was a time when email marketing was considered to…
There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in…
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The first email marketing campaign was in 1978. It went…
The first email marketing campaign was in 1978. It went out to 400 people and generated $13 million in sales, according to TowerData. Decades later,…
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Travel and hospitality brands have faced one of the biggest…
Travel and hospitality brands have faced one of the biggest challenges yet: 2020. After years of growth, fueled by influencers and social media, the travel…
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Abandoned cart emails are a critical win-back strategy for ecommerce…
Abandoned cart emails are a critical win-back strategy for ecommerce brands. Simply put, abandoned cart emails are triggered when a shopper navigates away from a…
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Two of the most important days for any brand are…
Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). These are the two days where…
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Creating the best user experience on an ecommerce website means…
Creating the best user experience on an ecommerce website means the content has to be relatable, authentic, and informative. But for customers to convert, they…
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The digital era has brought about a significant shift in…
The digital era has brought about a significant shift in how successful companies promote themselves. They’re replacing traditional models of advertising in favor of a…
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Even with myriad unprecedented events in 2020, ecommerce has grown…
Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene…
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Stores across the country were forced to shut down physical…
Stores across the country were forced to shut down physical operations as many states placed restrictions on indoor activities when COVID-19 struck. The business impact…
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One of the most profitable selling tools, email marketing offers…
One of the most profitable selling tools, email marketing offers a high-value connection between marketers and clients and will likely be relevant for decades to…
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Online shopping has been growing for the last several years,…
Online shopping has been growing for the last several years, but with the drastic changes to daily life and new regulations on in-store shopping in…