Superheroes are just like us, right? Well, maybe not exactly,…
Superheroes are just like us, right? Well, maybe not exactly, but we can definitely use our budget and invest it in amazing tools that will…
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You probably encounter social storefronts several times a day but…
You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store…
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Since its inception eCommerce has transformed the marketing and business…
Since its inception eCommerce has transformed the marketing and business industries and is continuing to expand. The popularity of most eCommerce businesses results from shifts…
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The profit potential of social media can’t be overlooked. As…
The profit potential of social media can’t be overlooked. As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce…
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There is a lot of noise at conferences and trade…
There is a lot of noise at conferences and trade shows. This is especially true in a space seeing as much growth and innovation as…
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Today’s consumers rely heavily on social media and tapping into…
Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that…
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User-generated content is becoming a mainstay of any marketing strategy.…
User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive…
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Brands are experiencing a paradigm shift as they move away…
Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has…
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Emails are a tried-and-true way for e-Commerce brands to engage…
Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. However, many marketing emails can feel impersonal, poorly…
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Shoppable user-generated content (UGC) is essential for any modern ecommerce…
Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages…
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Recently, I had the privilege of speaking at eCommerce giant,…
Recently, I had the privilege of speaking at eCommerce giant, Shopify’s, roadshow event, “A Day With Shopify.” Merchants, developers, and entrepreneurs of all types gathered…
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The transition to a digital economy has disrupted traditional ways…
The transition to a digital economy has disrupted traditional ways of doing business, and companies are scrambling to keep up with consumer preferences in a…
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Visual commerce enables brands to differentiate themselves online. As consumer…
Visual commerce enables brands to differentiate themselves online. As consumer preferences shifts to visual communication, using visual content such as close-up shots, 360 degree views,…
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When you think about best web experiences, you probably don’t…
When you think about best web experiences, you probably don’t think of pizza companies first. Over the past 5 years, Domino’s Pizza has built an impressive,…