The world of ecommerce has undergone two seemingly contradictory changes…
The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up…
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Communicating with your customers post-purchase can go a long way…
Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. According to Shopify, an…
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These days, content marketing is a major part of consumer…
These days, content marketing is a major part of consumer outreach. Regardless of the type of product or service being sold by a company, people…
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In today’s digital landscape, user-generated content (UGC) has become more…
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will…
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Unboxing videos, or videos that show customers taking a product…
Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. Made…
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One of the most important parts of starting a new…
One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as…
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When it comes to online brand reputation, any marketer can…
When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Sometimes, you can…
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Repeat buyers are an ecommerce marketer’s dream. But building that…
Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will…
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As they progress on a journey with your brand, customers…
As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media….
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As most customer interactions remain online, optimizing for search traffic…
As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for…
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Ecommerce will remain an important channel for brands in 2021,…
Ecommerce will remain an important channel for brands in 2021, unsurprisingly. But with the growth of online shopping and ecommerce operations, there has been an…
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Gen Z is made up of individuals born between the…
Gen Z is made up of individuals born between the years 1997 and 2012. This classification of children and young adults is among the most…
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There was a time when email marketing was considered to…
There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in…
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The first email marketing campaign was in 1978. It went…
The first email marketing campaign was in 1978. It went out to 400 people and generated $13 million in sales, according to TowerData. Decades later,…