Retail and ecommerce faced significant shifts in the past year,…
Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. As we move through 2021,…
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In the past year, many brands prioritized building an online…
In the past year, many brands prioritized building an online presence to connect with customers in light of social distancing. But that transition left a…
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A high bounce rate, or the percentage of site visitors…
A high bounce rate, or the percentage of site visitors who leave after seeing just one page, is a real headache for many marketers and…
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Only 22% of businesses are satisfied with their conversion rates.…
Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later,…
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The world of ecommerce has undergone two seemingly contradictory changes…
The world of ecommerce has undergone two seemingly contradictory changes over the past 12 months. On one hand, online spending in the US was up…
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Communicating with your customers post-purchase can go a long way…
Communicating with your customers post-purchase can go a long way in capitalizing on purchase intent—but many ecommerce brands are missing out. According to Shopify, an…
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These days, content marketing is a major part of consumer…
These days, content marketing is a major part of consumer outreach. Regardless of the type of product or service being sold by a company, people…
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In today’s digital landscape, user-generated content (UGC) has become more…
In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will…
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Unboxing videos, or videos that show customers taking a product…
Unboxing videos, or videos that show customers taking a product out of it’s package and beginning to use it, are a goldmine for brands. Made…
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One of the most important parts of starting a new…
One of the most important parts of starting a new year, new job, or even a new quarter is to conduct an email audit as…
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When it comes to online brand reputation, any marketer can…
When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Sometimes, you can…
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Repeat buyers are an ecommerce marketer’s dream. But building that…
Repeat buyers are an ecommerce marketer’s dream. But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will…
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As they progress on a journey with your brand, customers…
As they progress on a journey with your brand, customers reach various milestones that make them more likely to share your product on social media….
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As most customer interactions remain online, optimizing for search traffic…
As most customer interactions remain online, optimizing for search traffic is paramount to success in 2021. In this article, let’s look at those trends for…