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Social Media and UGC

Brands on Instagram: Platform Adoption by Category

There are over 300M active monthly users on Instagram. As Instagram adoption continues to grow, more and more brands are taking to the platform as a core channel in their social media marketing. 

With the high engagement rate compared to other social platforms, and Instagram's ad offering continuing to grow, it's no wonder marketers are so bullish on the opportunity Instagram provides. In a recent study by Forrester, Instagram showed an engagment per follower rate 58x higher than that of Facebook posts, and 120x higher than tweets. 

Below is an infographic breaking down Instagram adoption amongst brands broken down by category: 

Andrew Higgins
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