A growing number of marketers are tapping into the power…
A growing number of marketers are tapping into the power of Instagram to tell their brand story. With features such as Instagram Stories, Instagram Live,…
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Customer reviews are an important and necessary component of every…
Customer reviews are an important and necessary component of every e-commerce website. Over 64% of consumers actively seek out customer reviews before making purchasing decisions. Whether they…
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Triggered email campaigns can help you to reach potential customers…
Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. Furthermore, after the initial set up, triggered emails can…
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Retargeting is a marketing strategy within the larger practice of…
Retargeting is a marketing strategy within the larger practice of programmatic advertising that enables marketers to deliver personalized content to users based on past website…
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User-generated content (UGC) is any type of content created by…
User-generated content (UGC) is any type of content created by users of online platforms. It can be in the form of photos, videos, text posts,…
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Mary Meeker is ready with her 2017 internet trends report,…
Mary Meeker is ready with her 2017 internet trends report, which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton…
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More and more brands are partnering with social media influencers…
More and more brands are partnering with social media influencers to help tell their brand story to a broader online audience. Marketers are collaborating with…
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Few retailers are successfully executing on all of their omnichannel…
Few retailers are successfully executing on all of their omnichannel initiatives. Even with today’s technologies, it’s hard to tell why a customer decides to make…
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E-commerce has taken off and it shows no signs of…
E-commerce has taken off and it shows no signs of slowing down. At least, that’s what Internet Retailer’s latest reports show as 2015 was the…
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Whether your motto is “fewer, bigger, better” or if your…
Whether your motto is “fewer, bigger, better” or if your brand runs dozens of social marketing campaigns a year, reaching customers on social media is…
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Do you have a business profile on Instagram that you’re…
Do you have a business profile on Instagram that you’re using to reach customers on social media? Most businesses do– and they are using the…
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If you have an online storefront, it’s likely that you’re…
If you have an online storefront, it’s likely that you’re thinking about how to boost ecommerce sales. Marketers know that there are many different factors…
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Our brain processes images sixty thousand times faster than it…
Our brain processes images sixty thousand times faster than it processes text. For marketers looking to make sure that their message resonates with potential customers,…
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While many companies would like to sell on social media,…
While many companies would like to sell on social media, there is often a lack of awareness around what successful social selling, more commonly referred…