When it comes to online brand reputation, any marketer can…
When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. Sometimes, you can…
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Editor's note: This is the first post in a series…
Editor’s note: This is the first post in a series on social commerce in China. Stay tuned for deeper dives into the leading trends shaping…
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Creating an omnichannel campaign requires greater alignment than isolated advertisement…
Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. But as consumers require added-value across every touchpoint, brands are…
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Influencer marketing has proven to be one of the most…
Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many…