Gen Z is the most diverse generation yet, and it’s…
Gen Z is the most diverse generation yet, and it’s no surprise they expect to see themselves represented in marketing content. But, it’s not only…
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Inclusive marketing is more than just a buzzword. Brands who…
Inclusive marketing is more than just a buzzword. Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of…
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Now more than ever, it’s critical for companies to take…
Now more than ever, it’s critical for companies to take the time to understand their customers. Transparency and authenticity are hugely important to today’s consumers,…
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The desire for diverse and inclusive branding isn’t new, but…
The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight…
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Social media tools help marketers and creators get the most…
Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach…
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User-generated content tools (UGC) are highly effective for combatting stale…
User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. But, collecting and sharing user-generated content is only half the battle. Good…
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Social media is a powerhouse for marketers, with 50% of…
Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media…
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Social media marketing is a powerhouse for brands, but to…
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms….
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With the rapid changes in technology and the ever-shifting digital…
With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics….
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When it comes to today’s consumers, authenticity is key. They…
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers…
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Scroll through any social media feed and you’re likely to…
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership…
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You probably encounter social storefronts several times a day but…
You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store…
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User-generated content is becoming a mainstay of any marketing strategy.…
User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive…
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Creating a successful social media hashtag campaign takes equal parts…
Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and…