Social media marketing is a powerhouse for brands, but to…
Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms….
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With the rapid changes in technology and the ever-shifting digital…
With the rapid changes in technology and the ever-shifting digital landscape, it’s important for ecommerce marketers to regularly reexamine and refresh marketing strategies and tactics….
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When it comes to today’s consumers, authenticity is key. They…
When it comes to today’s consumers, authenticity is key. They have more knowledge and information at their fingertips than ever before, and many potential customers…
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Scroll through any social media feed and you’re likely to…
Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. It’s not your imagination, increased pet ownership…
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You probably encounter social storefronts several times a day but…
You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store…
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User-generated content is becoming a mainstay of any marketing strategy.…
User-generated content is becoming a mainstay of any marketing strategy. It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive…
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Creating a successful social media hashtag campaign takes equal parts…
Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and…
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User-generated content marketing has been on a growth trajectory within…
User-generated content marketing has been on a growth trajectory within digital marketing in recent years. As more and more brands realize that their core market…
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Influencer marketing has become an integral part of social media…
Influencer marketing has become an integral part of social media strategy for many brands. The chart below demonstrates just how many brands in different industries…
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Working with brand influencers is an excellent way for a…
Working with brand influencers is an excellent way for a brand to expand its audience, develop social proof, and create user generated content. However, brands need…
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Social media contains a wealth of data that is invaluable…
Social media contains a wealth of data that is invaluable to marketers. Social media data is made up of collected information from social networks that…
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Social media is all about sharing content. On Instagram, this…
Social media is all about sharing content. On Instagram, this means reposting relevant community content in addition to your brand’s original content. Instagram repost allows…
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Social-media savvy travelers are making an indelible mark on the…
Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers’ reach on different social media platforms can equal over…
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Many brands focus on attracting Millennial customers but are finding it…
Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. Why? Millennials are savvy consumers, they can sniff out…