A great resource on the business value of social channels
www.engagementdb.com provides case studies on companies' use of social tools as well as a database used to analyze the effectiveness of different efforts. The site is produced by Charlene Li of the Altimeter Group and Wet Paint. Their new report shows a strong positive effect from social channels. Or if you prefer the highlights, here's a write-up at OnlineMediaDaily.com. One finding that stands out:
As the number of channels increase, overall engagement increases at a faster rate.
Social is one of those tools where more really is better.