Customer reviews are an important and necessary component of every e-commerce website. Over 64% of consumers actively seek out customer reviews before making purchasing decisions. Whether they are text or visual, real customer reviews not only help to build brand trust but also to increase top line revenue by providing browsers with a more authentic lens through which to learn about your products. To keep visitors on your site and moving through the sales funnel more quickly, consider adding a review plugin to your WordPress site.
The WordPress community offers a number of plugins in its app marketplace to encourage customers to submit product reviews. In this article, we will discuss what to look for in a review plugin and then suggest five different tools to help collect and display customers reviews on your WordPress site.
What are the Required Features of a Review Plugin?
There are three main features you’ll want to evaluate when deciding which WordPress review plugin is the best choice for your website:
- Approval System. Pick a WordPress plugin with a robust approval system that filters out spam users. You want to make sure that every review is from an actual buyer, not a spam bot.
- Schema Markup. Make sure that your review plugin enforces schema markup to bolster SEO. Schema markup adds context when browsers search for your page and make its results more compelling.
- Rating System. Allow users to rate your brand and products in a consistent manner. Whether it’s a 5-star rating or a visual review, stick to a singular rating system across all brand products and categories.
Best Review Plugins Available for WordPress Sites
This WordPress reviews plugin allows you to display Google Places reviews directly on your website.
You can display up to 3 reviews on your site and detailed business information such as your business name, website, and Google+ page. You have the option to choose between multiple theme designs to suit your page. There’s a free version, but a Pro version with premium features is an upgrade option for $45.
This plugin is great for ranking on Google and dominating the competition from a Local SEO perspective.
Make it easy to display any Yelp business profile on your site by displaying a Yelp widget. You can also show business names, ratings, review counts, and profile images in the WordPress sidebar. Conveniently track different stats while using the program.
Some other features include the following:
- Display information from Yelp businesses in any city, country, or location
- Show up to 3 Yelp reviews
- Display 20 business listings from sidebar, pages, or posts on your website
This plugin is great for increasing engagement and opening up a dialogue between your brand and your customers.
Unlock the power of visual reviews by displaying real customer photos and videos on your WordPress site. You can install Pixlee’s Free Social Feed for Instagram or purchase the complete Pixlee solution (which allows you to create shoppable Instagram feeds, lookbooks of user-generated content, and more) here.
This is a great review plugin for e-commerce sites that are active on Instagram and that cater to a millennial audience. The Instagram feeds that feature earned media can help to tell a more authentic brand story and to better educate online shoppers about your products.
WP Review Pro is a highly rated plugin at a one time cost of $29. It’s the premium version of the WP Review plugin.
It’s easy to install and use, with a responsive design that’s compliant with Google’s new mobile-first initiative. On that note, it’s also known for its solid speed/SEO optimization.
A variety of rating systems allows users to feature: star ratings, a circle system, a percentage system, a point system, or text reviews.
If you’re on a tight budget, this is a great free reviews plugin option– but, if needed, you can add additional features through WP Product Reviews’ premium add-ons. This review plugin allows you to create custom criteria for your rating system such as pros and cons, a thumbnail image, and even affiliate marketing links.
The add-ons range from a download button in posts, wrap-up widget at the end of your articles, user review options on WordPress comments, rich snippets for posts, and more.
The open-source nature of WordPress means that there are a lot of fantastic plugin options, so make sure to pick one specific to your niche and needs. However, the above five review plugin options will offer your brand and its products the social proof that it needs to increase online sales.