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eCommerce Marketing

5 Valuable Ecommerce Lessons We Can Learn from Superheroes

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Superheroes are just like us, right? Well, maybe not exactly, but we can definitely use our budget and invest it in amazing tools that will beat the competition, like Batman, have the resilience of Superman, or celebrate what sets us apart like so many different super teams.

Here are some of the biggest lessons we can learn from across our favorite stories and characters to bring about something good in our own Ecommerce activities.

Batman: Use the Right Resource for the Right Job

Batman teaches us that any concern can be overcome by combining available resources and our brain. The awesome news for Ecommerce (and Batman) is that we don’t have to limit ourselves to what will fit in a utility belt.

One of the biggest lessons we can take away immediately from Batman is that you can’t do it alone. Whether it’s working with Robin or starting up the Justice League, he recognizes that sometimes your best plan involves others.

For Ecommerce, that means not just your internal team but also your customers. Real customers are often the best tool for a business, especially when you need someone to advocate for your brand and products. The best way to get started is with photos and videos from customers, because they tell your story and show your products in use. It’s an effective way to build trust and loyalty, plus the right user-generate content (UGC) can also help increase purchase decisions.

Spider-Man: Accept Your Responsibility

Who hasn’t heard “with great power comes great responsibility?” The advice that a young Peter Parker received is also some of the best advice for any Ecommerce brand.

Your power and responsibility live with your customer. Be honest with them, provide them with quality goods, and take ownership when you make a mistake. Late deliveries, wrong orders, and broken websites rest on your shoulders.

To truly be a super Ecommerce store, you’ll have not only to accept responsibility but also use it as a guiding principle to learn and do what’s right for your customers. And when someone responds to this with a post, tweet, meme, or anything else, grab that UGC and share it so others can see how honorable you are too.

The X-Men: Being Different Can Be Powerful

The X-Men give us an interesting look at what it is like to be on the outside. For many new Ecommerce brands, that can be exactly what it feels like when you get started. You’re different, and it is scary, uncomfortable, and makes you worry if that difference will hurt you.

Learn a lesson from this superhero team and see how being different is often a gift and provides you with unique capabilities to respond when needed. Put your differentness to good use in your Ecommerce story and serve others with what makes you special.

Customers can also serve as a brand’s X-Men clan, showing all the different ways products can be enjoyed. Their different backstories come together to show how well you fit people of all walks of life. Relying on them will set you apart from your peers.

The X-Men are always learning to deal with their unique capabilities and how to view it as a part of who they are, as well as how to use it to benefit others. Take the same approach, and you just might find customers love you for it.

The Hulk: It’s Never Too Late to Define Yourself

Bruce Banner’s inner rage started long before the Hulk existed, however, an accident allowed it to escape in the form of a giant, green smashing machine. Early on, the Hulk existed as an expression of anger and often tricked into destroying things because this rage blinded him.

However, Bruce Banner slowly learned to channel this anger in his Hulk state and start using his newfound powers for the betterment of the world.

Perhaps in your Ecommerce store or your own management style, some habits or qualities feel bad but can be turned around and used for the greater good. Can you turn your drive into something positive?

For many, this may be turning anger about product quality into finding a new supplier your customers like more. Or, you could adjust a quick-tempered social media response into a passion for uncovering the root of complaints so that you can stop them from reoccurring.

And remember, people will take notice. Make it easy for them to discover and join the call, and you’ll earn some quality UGC along the way.

Superman: No Matter How Strong You Are Alone, You’re Better as Part of a Team

Thanks to amazing abilities, the Man of Steel can do anything he puts his mind to when needed. However, we see him continually work with others and rely on them, allowing others to shine while he is also free to focus on the tasks best suited to his skills.

Ecommerce operates in much the same way.

Store owners could potentially do everything themselves, but it wouldn’t be the best the store could be. Trying to juggle it all can lead to slow customer service, late deliveries, and much more. These options can even include outsourcing ecommerce fulfillment and other activities that free up your team to shine for the customer or develop new products.

Take another page from Superman’s book, or in this case, Clark Kent’s journalism. He’s out there doing good deeds and spreading the word. That’s the perfect angle for an Ecommerce business too. You need to embrace the power of the social community and bring it to people on social as well as on your storefront. Social word of mouth can help build your brand and reputation.

You can also inspire them to share their own stories and do their own reporting when you give them inspirational galleries and community pages. Look for ways to grow your team and your audience with strengths that you need to improve your business and do even greater things next.

 

 

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